Mix Tape 2.0

Mix Tape 2.0Do you remember mix tapes?  I had some friends in high school who spent hours picking just the right songs and then copying them over one by one.  As CDs replaced tapes, the process became easier and faster.  As we are all moving to digital, even burning a CD seems a little old school.

The Web 2.0 version of the mix tape is something along the lines of Pandora.  Pandora is part of the Music Genome Project – this is essentially what librarians do to music when they corner it in a dark alley.  Songs get tagged with an elaborate taxonomy as a way to bridge music with similar qualities together.  Instead of building playlists the old fashioned way – song by song – Pandora allows you to “seed” a channel with a few favorite tunes or artists.  Pandora then plays those songs or artists along with similar tunes.  You can mold the channel over time by giving songs a thumbs up or down as they come up.

So I have a few virtual mix tapes to share with you.  The first few are Pandora stations that I’ve been working on as I try to kick my workout up a notch.  The last one is the pre-Webinar on-hold music that you’ve heard if you arrive at a Geonetric Webinar before it begins.

You can find them all at http://www.pandora.com/people/ben.dillon6

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This entry was posted in Industry Trends, Research, Social Media by Ben Dillon. Bookmark the permalink.
Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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