Evolving Organizations = Evolving Websites

Evolving Organizations = Evolving Web SitesGeonetric is honored to partner with leading hospitals and health systems across the country. As our client health organizations change and grow, their Web sites need to keep pace.

We recently worked alongside Abington Memorial Hospital’s team as their organization evolved into a health system. Their new corporate identity – Abington Health – required them to rebrand their presence in the eastern Pennsylvania market.

Their savvy marketing group knew an integrated marketing approach – rolling out an updated Web site along with their media launch – was key to presenting a cohesive brand message. We teamed up with them to extend their online presence, building out a new corporate site that reflected their new corporate design, tone and voice. And of course, we employed the power of our software to filter content such as calendar events and doctors to display appropriately across the corporate and hospital sites.

Kudos to Abington Health on their organizational success – we’re proud to be your partner!

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Linda Barnes

About Linda Barnes

Don’t let Linda’s green belt in Lean Six Sigma or master’s degree in marketing and finance from Northwestern University's Kellogg Graduate School of Management intimidate you. This driven marketing executive brings her high standards for quality to every marketing campaign and branding initiative she manages. But she’s also a people person and values creativity. It’s this unique combination that makes her the perfect person to manage Geonetric’s business development efforts, pushing her team to find new ways to tell Geonetric’s story while still remaining focused on results. With more than 20 years of experience in marketing, communications, sales, strategic planning, and project management, Linda knows a thing or two about developing and executing integrated marketing strategies. Between traveling the country sharing Geonetric’s vision and approving marketing campaign ideas, Linda can be found assembling care packages for her two away-at-college sons and finding new and inventive ways to remodel their old rooms. Tea in the sitting room, anyone?

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