We recently worked alongside Abington Memorial Hospital’s team as their organization evolved into a health system. Their new corporate identity – Abington Health – required them to rebrand their presence in the eastern Pennsylvania market.
Their savvy marketing group knew an integrated marketing approach – rolling out an updated Web site along with their media launch – was key to presenting a cohesive brand message. We teamed up with them to extend their online presence, building out a new corporate site that reflected their new corporate design, tone and voice. And of course, we employed the power of our software to filter content such as calendar events and doctors to display appropriately across the corporate and hospital sites.
Kudos to Abington Health on their organizational success – we’re proud to be your partner!