We knew our client Mercy Medical Center in Cedar Rapids had something special going on when they developed a virtual open house to introduce their new Web presence to the community.

Marketing Healthcare Today, one of the premier creative magazines for healthcare marketing professionals, thought the idea was pretty inventive too, and featured the concept in their latest issue.

The article showcases Mercy’s new website and their virtual tour and open house. It also highlights many facets of their campaign including their use of direct mail, newspaper ads, social media, and even mall kiosks.  Mercy went to a lot of effort to take an innovative concept and build a complete online-offline campaign around it. The community responded well, and so did the healthcare marketing industry.

Congrats, Mercy!