How Do Corporate Websites and Social Media Outcroppings Fit Together?

How Do Corporate Websites and Social Media Outcroppings Fit Together?You may recall a post from last year discussing the supposed death of the corporate website.  It was my reaction to a number of posts claiming the age of the destination website had passed and social media was the heir to that platform.  Perhaps the best known in that group was (then) Forrester analyst Jeremiah Owyang’s post about the irrelevant corporate website.

While not backing down on his previous position, Owyang recently presented thoughts on how to make your corporate website relevant by incorporating social media.  Like nearly everything Owyang writes, it’s well worth a read.

How are you integrating the social graph into your hospital website?  We know hundreds of hospitals are making use of social media tools, such as Facebook and Twitter.  Have you seen any that add more than just the link to their sites – that really integrate social media into the online experience?

I also point you to the recent Geonetric white paper on patient-centric communications for thoughts about how the destination website, social media and patient-portal solutions fit together for healthcare organizations.

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This entry was posted in Industry Trends, Patient Portal, Social Media by Ben Dillon. Bookmark the permalink.
Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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