You may recall a post from last year discussing the supposed death of the corporate website.  It was my reaction to a number of posts claiming the age of the destination website had passed and social media was the heir to that platform.  Perhaps the best known in that group was (then) Forrester analyst Jeremiah Owyang’s post about the irrelevant corporate website.

While not backing down on his previous position, Owyang recently presented thoughts on how to make your corporate website relevant by incorporating social media.  Like nearly everything Owyang writes, it’s well worth a read.

How are you integrating the social graph into your hospital website?  We know hundreds of hospitals are making use of social media tools, such as Facebook and Twitter.  Have you seen any that add more than just the link to their sites – that really integrate social media into the online experience?

I also point you to the recent Geonetric white paper on patient-centric communications for thoughts about how the destination website, social media and patient-portal solutions fit together for healthcare organizations.