An intranet site can be a powerful tool to improve transparency and internal communications – but only if it’s user-friendly and highly-functional. And of course, it needs to reflect the organization’s brand and extend information already being distributed on the Internet site.
Those were the challenges presented as we kicked off an intranet project with Southern Regional Health System earlier this year.
On the plus side: 1) we’d already partnered with them to deliver a highly successful Internet site, so we were knowledgeable about their hospital’s brand and messages, 2) we’d developed great working relationships with their awesome marketing team, and 3) our VitalSite software makes it incredibly easy to distribute content ownership to many departments while maintaining control over brand standards.
The site launched last week to great internal accolades. The homepage has features that employees want at their fingertips: the cafeteria menu, a weather feed, and quick links to frequently-used content. It also highlights important organizational announcements and a message from CEO, where their top executive – brand new to the organization – can connect with employees and speak his mind on a variety of topics.
And did I mention that the design is both functional and beautiful, that the navigation is intuitive, and that the departmental sites take full advantage of VitalSite’s flexibility and functionality?
Any veteran of employee communications will tell you that one of the biggest challenges they face is cutting through the layers of the organizational structure and getting timely and accurate information distributed to all of their employees … in other words, outrunning the grapevine! Kudos to Southern Regional for their new intranet that does exactly that.