Our own Ben Dillon and long-time client and patient portal advocate, Ken Croken, of Genesis Health System, teamed up recently to discuss patient-centric websites, and landed the cover of the Society for Healthcare Strategy and Market Development’s (SHSMD) member newsletter, Spectrum.

Ben and Ken are no strangers to discussing patient portals together, having co-presented last year at H.S.I.’s Healthcare Internet Conference and slated to appear at SHSMD’s 2010 annual conference this fall. The reason their knowledge is so sought-after? While others are just embarking on patient portals, Genesis and Geonetric have been fine-tuning the health system’s portal for years.

The article not only showcases the evolution and success of Genesis’s portal, it discusses healthcare websites in general and how they’ve grown from being brochureware into a tool for connecting with patients in personalized ways. Ben and Ken also discuss their views on the portal of the future, and what healthcare marketers should start doing today to appeal to health consumers of tomorrow.