In Search Of…

Robust search capability – whether from a search engine or once a visitor is on your site – is critical to the success of your site. We’re excited to announce that our current VitalSite release is packed with new and improved search functionality.

Enhancements to search engine optimization
We’re a bit picky about how our software works with Google, Bing and the like. So we’re continually refining how it renders pages for better rankings in search engines. We added several new features designed specifically to tailor content for our clients and our internal SEO experts:

  • Individual provider directory listings now have HTML page titles that are configurable for each doctor. The titles were automatically generated before; you can now customize them.
  • VitalSite manages canonical URLs for you automatically, making sure you don’t get penalized by Google for content that may appear on multiple pages.

This builds on several enhancements in our previous release (in March) that were also designed to influence Google’s ranking of content in VitalSite.

Refinements to search algorithms
Another of VitalSite’s key strengths is its search capabilities within a site. The refinements we included in this release add functionality similar to Google’s “did you mean” capability. Before you may have typed the first name “Abby” but the provider’s name was really “Abbie” or “Abigail” – now VitalSite will automatically translate for you.

This functionality works in the overall site search, plus we enabled this feature across other modules, including our Locations module and the Provider Directory module (shown here).

Our clients love getting these new features and functionality automatically as part of their contract. One of our newest clients told us it’s like having Christmas in July. We told her it just continues to get better – with our quarterly releases, Christmas comes again in September!

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This entry was posted in Content Management (CMS), VitalSite by Linda Barnes. Bookmark the permalink.
Linda Barnes

About Linda Barnes

Don’t let Linda’s green belt in Lean Six Sigma or master’s degree in marketing and finance from Northwestern University's Kellogg Graduate School of Management intimidate you. This driven marketing executive brings her high standards for quality to every marketing campaign and branding initiative she manages. But she’s also a people person and values creativity. It’s this unique combination that makes her the perfect person to manage Geonetric’s business development efforts, pushing her team to find new ways to tell Geonetric’s story while still remaining focused on results. With more than 20 years of experience in marketing, communications, sales, strategic planning, and project management, Linda knows a thing or two about developing and executing integrated marketing strategies. Between traveling the country sharing Geonetric’s vision and approving marketing campaign ideas, Linda can be found assembling care packages for her two away-at-college sons and finding new and inventive ways to remodel their old rooms. Tea in the sitting room, anyone?

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