Robust search capability – whether from a search engine or once a visitor is on your site – is critical to the success of your site. We’re excited to announce that our current VitalSite release is packed with new and improved search functionality.
Enhancements to search engine optimization
We’re a bit picky about how our software works with Google, Bing and the like. So we’re continually refining how it renders pages for better rankings in search engines. We added several new features designed specifically to tailor content for our clients and our internal SEO experts:
- Individual provider directory listings now have HTML page titles that are configurable for each doctor. The titles were automatically generated before; you can now customize them.
- VitalSite manages canonical URLs for you automatically, making sure you don’t get penalized by Google for content that may appear on multiple pages.
This builds on several enhancements in our previous release (in March) that were also designed to influence Google’s ranking of content in VitalSite.
Refinements to search algorithms
Another of VitalSite’s key strengths is its search capabilities within a site. The refinements we included in this release add functionality similar to Google’s “did you mean” capability. Before you may have typed the first name “Abby” but the provider’s name was really “Abbie” or “Abigail” – now VitalSite will automatically translate for you.
This functionality works in the overall site search, plus we enabled this feature across other modules, including our Locations module and the Provider Directory module (shown here).
Our clients love getting these new features and functionality automatically as part of their contract. One of our newest clients told us it’s like having Christmas in July. We told her it just continues to get better – with our quarterly releases, Christmas comes again in September!