On The Go… Geonetric Clients Take Their Sites Mobile

mobile2_blogGeonetric has always created highly accessible sites for our clients. But with an increasing number of people using mobile devices, the term “accessible” these days has a much broader meaning. That’s why we’ve begun to create separate mobile sites that enhance the user experience, offering focused content, easy navigation and fast access to vital information…all on the smallest of screens. Read more about three of our most recent successes.

Southern Regional Health System uses its mobile site to reinforce its reputation as a technological leader in the Atlanta area. The site allows mobile device users to easily search and retrieve information on doctors and locations, find phone numbers, learn about the organization and access Google maps.

The mobile site Geonetric created for Methodist Medical Center of Illinois (MMCI) offers emergency room wait times and symptom navigator – because obtaining important health information on a mobile device can make all the difference when time is of the essence.

And, the Genesis Health System in Davenport, IA, provides site visitors regional information that’s specific to their location throughout Genesis’ two-state, four-city metropolitan service area. The site includes wait times at three of Genesis’ convenient care facilities with related location and contact information. It also offers the ability to search for doctors by location.

All three sites recognize when a visitor is using a mobile device and automatically display the correct page. And of course, the mobile sites each link to the hospitals’ complete site. All three mobile sites are showing great immediate adoption and incrementally better traffic with each passing quarter. Visit our website to read more about our mobile approach.

A mobile site has the potential to link your hospital to your patients anywhere, anytime. If you’re not using this channel to its fullest potential, now’s the time to address this growing need.

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Linda Barnes

About Linda Barnes

Don’t let Linda’s green belt in Lean Six Sigma or master’s degree in marketing and finance from Northwestern University's Kellogg Graduate School of Management intimidate you. This driven marketing executive brings her high standards for quality to every marketing campaign and branding initiative she manages. But she’s also a people person and values creativity. It’s this unique combination that makes her the perfect person to manage Geonetric’s business development efforts, pushing her team to find new ways to tell Geonetric’s story while still remaining focused on results. With more than 20 years of experience in marketing, communications, sales, strategic planning, and project management, Linda knows a thing or two about developing and executing integrated marketing strategies. Between traveling the country sharing Geonetric’s vision and approving marketing campaign ideas, Linda can be found assembling care packages for her two away-at-college sons and finding new and inventive ways to remodel their old rooms. Tea in the sitting room, anyone?

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