As the saying goes, “may you live in interesting times.” If you work in healthcare today, you certainly have interesting times ahead as we enter into perhaps the most dramatic period of change our industry has ever seen.
Universal coverage, accountable care organizations, patient-centered medical home, and meaningful use converge to formulate the healthcare system of the future. Whether you’re a clinician, administrator, I.T. professional, marketer or eHealth professional, your job will look very different in a few years than it does today. This can be more than a little disconcerting for many of us, but knowledge is your best weapon for being prepared for the challenges – and opportunities — that lie ahead.
To help interpret what reform will mean for you, we created a series of educational webinars over the next three months:
October – Healthcare Reform: The Biggest New Mover Campaign of All Time
Universal coverage under the newly passed health reform law is going to bring millions of Americans into the ranks of the insured. Strategic healthcare organizations will be aggressive in their plans to pursue these new patients while being smart about which services to promote and which consumers to promote them to. Join us on October 21 to learn about the changes and opportunities ahead for marketers as they prepare to drive strategic market share growth.
November – Healthcare Reform: Bridging the Gap Between I.T. and Marketing
Successful organizational transformation requires collaboration between departments. Communications initiatives will soon collide with I.T. initiatives and directly reach health consumers for the first time. To be effective, I.T. and marketing departments need to work together. Join us on November 11 to understand how I.T. and marketing departments view reform challenges and how both teams can work together to benefit hospitals and patients.
December – Healthcare Reform: How eHealth Can Impact Clinical Outcomes
Achieving the ultimate objectives of health reform – delivering the best healthcare outcomes without breaking the bank – requires far more than simply getting Americans insured. The way care is delivered to patients must change:
- Patients with chronic conditions must be actively coached and engaged to effectively manage their health issues.
- Patients with only periodic issues need access to a system that is highly efficient in terms of cost and time.
- Seriously ill patients need more access to research-based information to make decisions about treatments.
- All patients need to work with their care team on preventative care, fitness and wellness.
Talk about change! That’s a list of things that don’t really happy today, at least not on a grand scale, and making it happen will be difficult given there simply aren’t enough physicians to handle the workload. Part of the answer is greater use of secondary providers (nurse practitioners and physician assistants) as well as other healthcare professionals (registered nurses, dietitians, and pharmacists), but that still won’t cut it without adding to the costs of healthcare.
The effective and pervasive addition of information technology into the mix is the only reasonable solution. Much of that technology must connect with patients and place them at the heart of their care team.
Join us on December 16 to learn how eHealth will be one of the pillars of healthcare delivery system of the future.
Over the next three months, we’ll begin to prepare for the coming changes. As another saying goes, “To change is difficult. Not to change is fatal.” Embrace it!