Football players wearing pink sweat bands and cleats. Food labels, Twitter profile pictures and just about everything has a pink ribbon. Yes, you guessed it, October is breast cancer awareness month and organizations all over the country are doing their part. Our clients are no exception. In fact, some are going above and beyond with their creative approaches in raising awareness.

• St. Vincent’s Health System: Ladies Night Out – A celebration for breast cancer survivors. St. Vincent’s Health System blocked off a street near a shopping center and offered breast cancer educational materials, free makeovers, event giveaways, drinks and desserts, a fashion show, autograph session with Olympic Gold Medalist Shannon Miller and appointments with the mobile mammography unit.

• Adventist HealthCare: It’s All About You – Women who registered online to talk with Shady Grove Adventist Hospital cancer specialists were offered free seated massages, mini makeovers, cooking and yoga demonstrations, light food and refreshments, and a prize raffle.

• Mercy Medical Center: Got Pink? & Especially for You Race – Mercy Medical Center illuminated the exterior of their hospital pink throughout the month of October, held a Facebook photo posting contest for a free laptop, hosted their  20^th Annual Especially for You Race Against Breast Cancer, and offered free educational seminars on cancer.

We are proud to see some of our clients not only embracing breast cancer awareness and finding creative ways to recognize survivors, raise money for research, and provide preventative medical services, but also that they are doing an impressive job leveraging the Web, social media and other multimedia platforms to help them do so.