The Hard Problem that Defines Your Brand

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos, founder and CEO of in Business Week.

Here is something that’s hard to do well: Create a unified online experience for every visitor to your website, whether the visitor is a current patient or exploring options; whether the visitor has been seen routinely at a clinic, visited urgent care, had a surgical procedure in the hospital, or never passed through your doors; whether the visitor is viewing lab results, emailing a care provider, paying a bill, or registering for a CPR class. Consumers don’t realize (or care!) that this range of experiences may involve multiple entities, dozens of information systems, and a multitude of departments and staff members.

VitalSite is designed to solve this exact problem: It’s a Web platform that delivers a unified, brand-enhancing online experience for all site visitors at every point in their care process – from casual browsing to becoming a fully-connected ePatient.

In addition to sophisticated Web content management and key features like Provider Directory and Calendar and Event Registration, VitalSite allows visitors to create a portal account in seconds. This portal account allows any visitor (not just current patients!) enhanced access. It cuts the time it takes to make bill payments, pre-register, request appointments, renew prescriptions, and register for events. It also provides for two-way secure messaging with administrators, saving everyone time and hassle.

Our most recent quarterly software upgrade includes identity verification features that take visitors’ portal accounts to a whole new level.

VitalSite’s identity proofing capabilities provide a number of flexible ways for organizations to securely verify the user’s identity. And portal accounts can be securely linked to identifiers from multiple clinical systems. This allows visitors to retrieve and share information with hospital and ambulatory EMRs, laboratory, imaging, scheduling, billing, and other systems. All of a patient’s information is gathered from multiple places, stored in one location and is secure and easy to access.

Fully integrating your website with your multiple organizations and systems, while ensuring a seamless, friendly visitor experience that reinforces your brand — it’s a hard thing to do. But that’s exactly what we’re doing for our clients.

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This entry was posted in Design, eHealth, VitalSite by David Sturtz. Bookmark the permalink.
David Sturtz

About David Sturtz

David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s digital marketing and content practices. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.

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