Building the Right Tool for the Job

Visit any healthcare organization’s website and you’ll find much of the same functionality: information about care providers and services, addresses and directions to various facilities, and perhaps some upcoming events or news items. Geonetric’s eHealth Benchmark Survey confirms this – more than 80 percent of respondents have the top ten site features on their sites.

Of course the devil is in the details.

The difference between a great site and a mediocre one isn’t found in number of site features. Great sites balance the value they provide to users with the value they provide to the organization. The contours of this intersection are slightly different for each organization and its unique set of users.

As we continually upgrade our VitalSite software, we focus on enhancing the features that are central to the success of a healthcare website. We’ve enhanced our patient portal, calendar, provider directory, and clinical trials features. Most importantly, however, all of our upgrades focus on making our produce more flexible and configurable so that our clients are able to maximize the value our product provides to users and the organization.

This focus continues with our upcoming December release.

Service line marketing is a key initiative for nearly all of our clients. That’s why our December release includes a brand new, completely rebuilt Services Directory that takes advantage of VitalSite’s powerful taxonomy features to provide easy access to service, condition, and treatment information at a variety of detail levels.

Users can not only browse a dynamically-updated list of service offerings, but they can also explore related information to find the best answers for their needs. Full integration with our Provider Directory and Facility Directory modules makes it simple to find relevant providers and identify locations where services are offered. The new module also makes use of VitalSite’s FlexFilter technology, allowing our clients to maintain their service content in one area and choose what information displays across multiple sites or in multiple directories within a single site.

When was the last time your Web platform got these kinds of enhancements?

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David Sturtz

About David Sturtz

David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s digital marketing and content practices. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.

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