The Best Never Rest: A Year of Software Upgrades in Review

Over the past year, we’ve made some major enhancements to VitalSite, our content management solution. Using our iterative development process we release a host of new features every 90 days – and over the course of a year that adds up to a lot of new developments! Whether you’re interested in boosting patient volumes, increasing satisfaction and loyalty, promoting your services and physicians, or gaining a competitive edge in the marketplace, all of our upgrades are aimed at helping hospitals improve their websites and reach their organizational goals.

Software that engages visitors – not just patients
Turning a casual site visitor into a satisfied and loyal patient is a top priority for most healthcare marketers – and it’s one of ours too. Over the past year we’ve spent significant development time designing upgrades that help our clients engage their site visitors.

Following our design principle of gradual engagement, we’ve built a Patient Portal that allows anyone – not just patients – to begin developing an online relationship with a hospital. It requires minimal effort upfront and rewards visitors as they move further through the process, increasing adoption.

Gradual engagement is just one of the features we’ve added to our Patient Portal in 2010. We’ve also integrated the portal with our Calendar and Event Registration module, expanded the secure messaging features, and added flexible identity proofing capabilities and key health record information. Best of all, all of these features truly integrate with the website, creating one, seamless experience for the user.

Software that differentiates your organization in the marketplace
All hospitals are unique. They have different organizational structures, business environments, locations, and strategic goals. When it comes to the website, one size definitely doesn’t fit all. What may seem like a straightforward task – such as finding information about a physician – has a myriad of subtle variations from one site to the next. To meet these varying needs, we’ve upgraded many VitalSite modules that can easily be configured.

Over the past year, we’ve evolved our Calendar and Event Registration module into a full-fledged registration management system. It can now help manage the registrations for health classes, continuing education, foundation events, and all of the charity walks, runs and other special events healthcare marketers promote. In addition, we’ve improved the registration process for visitors and made some impressive enhancements to the visual design.

We’ve also enhanced our Clinical Trials directory. The directory now has more configuration options, allowing administrators to modify it based on specific needs. The integrated taxonomy and FlexFilter allows easy editing and organization into categories and manages trials across different regions, facilities and service lines. There is also a new, engaging design in the directory as well.

The next release continues on this theme. We’ll be featuring a brand new Services Directory module that integrates with our Provider Directory and Locations Directory modules. The new module takes full advantage of VitalSite’s taxonomy to help site visitors find services using alternative terms, explore related services, and browse services by configurable categories. The result is a robust browsing experience providing access to all of a hospital’s services.

Software that makes sure users will find you
Brilliant content and engaging features are useless if consumers and patients can’t find the hospital’s website. That’s why every VitalSite release in 2010 included multiple enhancements designed to enrich search engine optimization (SEO) efforts, improve the findability of content, and support detailed results analyses.

This year, we’ve introduced configurable SmartPanels allowing content to be dynamically cross-promoted. We’ve stayed ahead of the social search trend by adding features like the Facebook Like buttons to pages. We’ve improved our page load stats, which can also impact SEO efforts. We’ve added canonical URLs to every piece of content, so Google doesn’t penalize for content that may appear on multiple pages. And we’ve enhanced our sitemap.xml files to provide better detail for search spiders.

Commitment to keeping your site moving forward
As you can see, Geonetric is committed to ongoing product development. Our iterative development methodology allows us to develop software that keeps up with the rapid changes affecting our industry.

2010 was an impressive year for Geonetric, with the most upgrades in our product history. And 2011 will be no different – we’ve got some pretty amazing things planned for our Patient Portal product. We look forward to another exciting year.

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This entry was posted in Agile, Content Management (CMS), Patient Portal, VitalSite by David Sturtz. Bookmark the permalink.
David Sturtz

About David Sturtz

David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s digital marketing and content practices. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.

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