Building a Web Platform for Complex Organizations

This month we’re focusing our webinar on how you can use your website to promote complex organizations. Many of our clients work in complex organizations, with multiple hospitals and clinics. Creating a site that aligns the user experience, business strategy and content for organizations in different markets with different branding guidelines and many internal politics can be challenging.

VitalSite, our software platform, is designed to help you manage complex organizations online. In fact, it includes two features that specifically help manage multiple sites, brands and strategies online:

Using VitalSite’s powerful taxonomy system, FlexFilter allows you to manage content on multiple sites – for multiple audiences – using only one platform. You maintain all the content in one repository and then choose how to filter it, or choose which information displays on which site. For example, you can create a separate provider directory for each of your facilities or physician groups. You can ensure the correct services show up in each facility’s website. And you can create a calendar of events for the public and one for health care professionals. You can do all of this easily without duplicating content.

Multi-Site Technology
Your online strategy may include different websites for each part of a health system, micro-sites to support various online campaigns, or hosting sites for many related entities. VitalSite offers the ability to do it all from a single Web server, managing multiple domains and redirects, and ensuring each site keeps its unique look and feel.

We understand how complex healthcare organizations use the Web. And we take that into consideration as we build our product. VitalSite is designed to meet the various needs of the industry.

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David Sturtz

About David Sturtz

David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s digital marketing and content practices. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.

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