Creative Use of Twitter

With paralyzing snowfalls hitting the Washington D.C. area last night, Shady Grove Adventist Hospital sent out a special plea for help.  It’s one of the most unique uses of Twitter I’ve seen by a healthcare organization and it appears to have done the trick!

AdventistHC Twitter

This is a great illustration of what a hospital, or any organization for that matter, can do when they’re genuinely engaging with their community through social media.  Organizations using social media just to broadcast their message or sell things are missing out on the true value.  Social media sites are, by nature, social.  Social engagement builds bonds which transcend any given business transaction.

Adventist HealthCare has a great connection with the community it serves.  This certainly began long before Twitter. However, the relationship that Adventist HealthCare has with the community members that it interacts with through social media is a little bit special and unique.  Even while asking for something from volunteers as they did this week, it helps to strengthen the bonds of mutual dependency and support.

What are some examples that you’ve seen of healthcare organizations working to interact and build community bonds?

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Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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