Live Tweeting Your Own Biopsy?

@JeffJarvis live tweeting his own surgery

Ok, he didn’t tweet while actually out cold during the procedure but Jeff Jarvis did live tweet as much of his biopsy experience as he could.  It’s interesting insight into the ways that health consumers are sharing their healthcare experiences with the world.  While live tweeting of medical procedures is becoming more common amongst healthcare organizations for education and marketing purposes, this type of sharing by patients is still rare enough that it is noteworthy.

Jarvis received some measure of notoriety for his open discussion of his prostate cancer a year or so ago over social media.  It’s an eye opener for any healthcare organization that’s not expecting this sort of transparency.  Jarvis’ writings are a great example of what we’re likely to see more and more of in the future.

Jarvis is, amongst other things, associate professor and director of the interactive journalism program and the new business models for news project at the City University of New York’s Graduate School of Journalism.

Not a typical patient, perhaps, but not so unusual either.  Over the past year and a half,   I’ve learned of two major family health issues through Facebook – a heart bypass operation and a very serious brain tumor.  Neither of the family members involved were thinking about their diseases as the opportunity for an interesting social experiment, it’s simply their (or their childrens’) way of communicating with the world no matter what the subject.

The surgery Jarvis is tweeting about here  is unrelated to the prostate cancer.  His writings about his battle with prostate cancer are worth a read, if you can stomach them.

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This entry was posted in Industry Trends, Social Media by Ben Dillon. Bookmark the permalink.
Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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