Alexian Brothers Goes Mobile

Twenty-eight percent of mobile consumers in the U.S. own a smartphone, according to a recent Nielson Company mobile market survey.  But with the growing popularity of smartphones, that statistic is expected to increase in coming months.

Alexian Brother’s Health System partnered with Geonetric to create a mobile site with functionality that makes it easy for their growing number of mobile users to connect with the health system. The new mobile site utilizes a button navigation design, allowing users to access timely health information fast. One example includes health tips that are updated according to current health topics, such as winter and flu season.

Features include:

  • Find a physician
  • Request an appointment
  • Locations
  • Classes and events
  • Emergency information
  • Timely health tips
  • First aid information
  • Donations
  • Social media hub

Mobile users have growing expectations when it comes to the mobile experience. A mobile site should reflect the corporate site, but include specific user-focused content and functionality. That’s exactly what Alexian Brothers’ new mobile site achieves.

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This entry was posted in eHealth, Industry Trends, Mobile, Social Media, User Experience by Nicole Knoll. Bookmark the permalink.
Nicole Knoll

About Nicole Knoll

AdWords Certified Professional. Social media expert (@nverhey). Market researcher. Nicole wears many hats in her role as digital marketing strategist. A valuable support person for the business development team, she is always ready to bring new ideas to the table and lends her expertise in emerging media to marketing campaigns. She also coordinates Geonetric’s social media accounts, webinars, and tradeshow events. Nicole received her BA in English from the University of Iowa with a minor in business administration. She is a three-time American Advertising Award winner and a devoted volunteer for Dance Marathon and Operation Overnight.

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