On April 1, 2011 SRMC kicked off its much anticipated 40th anniversary celebration. When SRMC first opened its doors in April 1971, it promised to deliver the best possible care to patients. The promise was not only met but exceeded, and after 40 years of serving the community, SRMC ranks as one of Atlanta’s 10 best hospitals.
To help celebrate, they began posting 40 reasons to celebrate on Facebook. This online campaign provided an opportunity to connect with patients, friends, family members, employees and physicians. As I read through the online comments and posts, it’s evident that over the past 40 years SRMC has remained dedicated to improving the health and well-being of the surrounding community.
When SRMC came to us with the idea of incorporating a redesign into the anniversary promotion, we were thrilled and excited to celebrate alongside them. Geonetric worked with SRMC to provide a strategy and homepage suggestions. We worked with SRMC to perform a usability study, tracking their old homepage and determining what information was most valuable to site visitors. As a result of this feedback, we began executing on a plan to incorporate SRMC’s brand and current campaigns into their new design. The results are amazing.
Congratulations, SRMC on an eye-catching design that demonstrates your passion for healing and promotes the advanced medical technology you use to deliver the best possible care to your patients.
Here’s to the next 40!