Another Reason to Celebrate…

Southern Regional Medical Center (SRMC) has a lot of reasons to celebrate. Forty in fact.

On April 1, 2011 SRMC kicked off its much anticipated 40th anniversary celebration.  When SRMC first opened its doors in April 1971, it promised to deliver the best possible care to patients.  The promise was not only met but exceeded, and after 40 years of serving the community, SRMC ranks as one of Atlanta’s 10 best hospitals.

To help celebrate, they began posting 40 reasons to celebrate on Facebook.  This online campaign provided an opportunity to connect with patients, friends, family members, employees and physicians. As I read through the online comments and posts, it’s evident that over the past 40 years SRMC has remained dedicated to improving the health and well-being of the surrounding community.

When SRMC came to us with the idea of incorporating a redesign into the anniversary promotion, we were thrilled and excited to celebrate alongside them.  Geonetric worked with SRMC to provide a strategy and homepage suggestions.  We worked with SRMC to perform a usability study, tracking their old homepage and determining what information was most valuable to site visitors.  As a result of this feedback, we began executing on a plan to incorporate SRMC’s brand and current campaigns into their new design.  The results are amazing.

Congratulations, SRMC on an eye-catching design that demonstrates your passion for healing and promotes the advanced medical technology you use to deliver the best possible care to your patients.

Here’s to the next 40!

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This entry was posted in Design, Social Media by Kevin Stejskal. Bookmark the permalink.
Kevin Stejskal

About Kevin Stejskal

Kevin’s energy is contagious. He’s fun to be around, easy to talk to, and knows a thing or two about helping hospitals advance their online goals. That’s why healthcare professionals consistently turn to him for guidance and insight. As an account manager at Geonetric, Kevin helps clients stay ahead of their competition and make informed decisions about their eHealth initiatives. Kevin’s a team player – and we’re not just saying that because he won the 2007 Regional Teamwork Award while a marketing manager at Kaplan Test Prep and Admissions. He uses his experience leading marketing teams to bring new ideas to Geonetric’s business development team and to help his clients gain buy-in for their Web strategies. This history buff and fisherman holds a BA in Communications from Clarke College and uses his coworkers as guinea pigs for his wife’s cupcake-making hobby. We’re not complaining!

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