Defining the Problem

Online tools“If I had only one hour to save the world, I would spend fifty-five minutes defining the problem, and only five minutes finding the solution.”  – Albert Einstein

This past weekend my two-year-old daughter uttered, for the first time, a terrifying new word: “Why?” I’m now preparing for cross-examination of my every action.

This new phase (it is “just a phase” … right?) is a great reminder to consistently stop to examine why you’re doing what you’re doing. It’s easy to actively create solutions. The key is to first make sure those solutions are designed to solve a problem.

This becomes especially true as you work with your website. From the first step of selecting a content management solution all the way through to design and continual management, it’s important to stay focused on the problem you’re solving. That’s the best way to ensure a successful result.

But sometimes that’s easier said than done. So here are a few thoughts to help you stay focused.

Match solutions to needs

Only you are in a position to truly understand the needs of your organization and customers. That’s important to remember when you’re trying to select a content management system. There are thousands of solutions available. Where do you begin? What makes one system better than another? How do you determine if a solution will accomplish what you need?

Too often organizations select a generic content management solution and spend precious time reinventing the wheel. A better approach is to define the problems you’re trying to solve and select the solution that fits those needs. This will help you stay focused on developing strategies to meet your broader organizational goals without worrying about the technology.

Our VitalSite content management solution is built for the needs of healthcare organizations. It helps you easily manage your website, patient portal and intranet and includes dozens of healthcare-specific functionality to help you promote your providers, locations, events and services.

Technology built specifically for your needs helps you stay focused on solving the problems most prevalent in your organization.

Focus on your real goals

Many organizations seem to focus on the surface of their website: the visual design, content on the home page, the number of ‘hits’ the site gets. Take a page from my two-year-old and ask yourself why. Why do you want this content on the home page? Why do you want visitors on this page? Chances are you’ll quickly uncover the real place your attention should be focused: presenting a unified experience or converting visitors to patients.

With functionality like SmartPanels, FlexFilter  and Taxonomy, VitalSite helps you interrelate content and cross-promote key actions across your site. And VitalSite’s Patient Portal maintains a consistent experience as consumers become increasingly engaged with your site.

And since VitalSite was designed specifically for hospitals and health systems, it inherently can handle the most complicated scenarios – helping you present a unified brand to your site visitors regardless of the number of facilities or services you’re trying to promote.

Never rest

In this industry, every day brings something new … new technologies, new solutions, new standards, new players … it’s never dull.

If you’re trying to focus on defining your problems, you can’t waste time ensuring your technology stays up-to-date. That’s why we upgrade VitalSite every 90 days. Our next version includes enhancements to nearly every module, enabling our clients to work more effectively than ever. Upgrades also routinely address new best practices in search engine optimization and social media trends.

Technology that is continually updated helps you spend more time focusing on your strategies as well.

Ask “Why?”

Even though this stage my two-year-old is going through is a bit trying, it reminds me of the importance of curiosity and investigation. Don’t just assume the solution you are using is solving anything. Get to the root of your goals and find a solution that will help you achieve them. If you’re in the market for a new content management system, ask a lot of questions.

And if you’re looking for a place to start, ask us about VitalSite. Why is VitalSite the best content management on the market? Because we built it with you and your patients in mind.

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This entry was posted in Consumer Expectations, Content Management (CMS), Design, Industry Trends, Patient Portal, ROI, VitalSite by David Sturtz. Bookmark the permalink.
David Sturtz

About David Sturtz

David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s digital marketing and content practices. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.

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  1. Pingback: Healthcare roundup | CPM

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