New Microsite: Builds Credibility, Showcases Impressive Program

The Reginald S. Lourie Center joined the Adventist HealthCare family in July 2006, but as a private school for children with behavioral and emotional needs, it definitely attracts a different audience than Adventist HealthCare’s other hospitals and medical facilities. Previously, The Center has kept its website separate from Adventist HealthCare’s site, but the time came when it made sense to make a change.

The Center was going through a rebranding process, providing the perfect time to update the site and an opportunity to offer site visitors more information and interactive features.  The Center teamed up with the Adventist HealthCare’s Web team and Geonetric to create a microsite that can be easily managed using Geonetric’s VitalSite platform.

And the end result is amazing! The new design is fresh and exciting, and definitely caters to parents and their children. We especially love the little handprints and rotating banner – they add a lot of personality to the site and give the home page new life.

Having the new site on the VitalSite platform makes editing and adding content simple. They can also turn to the Adventist HealthCare Web team and Geonetric for assistance and strategic guidance. Taking advantage of the VitalSite 6 interface gives them the ability to take their website to the next level by adding interactive features to engage their Web-savvy audience. Some of the highlights include:

  • Custom forms that allow site visitors to sign up for a  free consultation requests and make online donations
  • Social media widgets showcasing The Center’s Facebook fans on its home page
  • Dynamic calendar of events
  • SmartPanels for upcoming events and news

The Lourie Center provides an amazing service to its community, and we are proud to have been part of this impressive redesign. The site looks great, offers the functionality The Center’s site visitors need, and helps tell the story of a remarkable program.

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This entry was posted in Design, Microsite, Site Launch, Social Media, VitalSite by Andrea Joyner. Bookmark the permalink.
Andrea Joyner

About Andrea Joyner

A born networker, Andrea left the surveys and spreadsheets of her market research career for the opportunity to work with healthcare organizations and provide strategic direction for their online initiatives. She’s worked with heavy hitters including Blue Cross Blue Shield and Cleveland Clinic, so she understands how to help our clients reach across departmental boundaries and gain buy-in for Web initiatives. An advocate of measurement, she leverages her research skills to create competitive benchmarks for our clients, ensuring they continue to be leaders in the eHealth space. Andrea holds a BA in English with a minor business from Mt. Mercy College. When she’s not building bridges for clients, she’s building them at Geonetric by organizing company sports teams and fundraisers.

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