To be truly successful on social media, users need something to share. What do most wall posts, Twitter posts and other social media interactions have in common? They are generally sharing something!
It could be a blog post they enjoyed, a photo they saw or a website that sparked a reaction. Social media has moved beyond simple communication and is now one of the fastest ways to share new ideas and neat finds.
How is your healthcare organization contributing to “shareable” material? Are your blog posts generating buzz? Do your Facebook posts scream “Share me!?” As you create content on your various social networks, your website or your blog, make sure users will want to share far it and wide. You’ll build a great community and drive traffic right where it belongs – your website.