Crozer-Keystone’s New Website Speaks for Itself

They say that beauty is only skin deep. But in the case of Crozer-Keystone Health System’s new website, it goes much deeper than that. In addition to the eye-catching design, this site boasts restructured information architecture, new navigation, improved functionality and streamlined content.

The design is certainly the most noticeable change for Crozer-Keystone. Geonetric crafted an innovative design that captures the high-tech feel Crozer-Keystone wanted, a striking difference from their previous online presence.  Just check out the before and after shots below.

The next biggest change is the site’s content. We completely restructured the information architecture and developed new navigation.  Previously the system had 20,000 pages of content on the site and we helped them streamline it to just over 6,000 pages. The new content makes it easier for site visitors to find what they are looking for.

And Crozer-Keystone couldn’t be more excited about all the new functionality and modules they gained with Geonetric’s content management system, VitalSite 6. The new site offers visitors a provider directory with physician profiles, location and service directories, calendar and events registration, appointment requests, referrals, pre-registration and wellness tools. Not to mention a new board extranet and VitalSite’s FlexFilter and SmartPanel technology.

We are all very excited about the new website.  In fact, a doctor even contacted the Crozer-Keystone team thinking at first that it was the wrong website and couldn’t believe the new sleek and sexy look!  Really, we think it speaks for itself.

Even with the success of this aggressive launch, our work is not done.  This is only the beginning for Crozer-Keystone.  Keep your eye on them because there is a lot in store for their website in the future, but this is certainly a great foundation to build on!

 

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This entry was posted in Design, Site Launch by Andrea Joyner. Bookmark the permalink.
Andrea Joyner

About Andrea Joyner

A born networker, Andrea left the surveys and spreadsheets of her market research career for the opportunity to work with healthcare organizations and provide strategic direction for their online initiatives. She’s worked with heavy hitters including Blue Cross Blue Shield and Cleveland Clinic, so she understands how to help our clients reach across departmental boundaries and gain buy-in for Web initiatives. An advocate of measurement, she leverages her research skills to create competitive benchmarks for our clients, ensuring they continue to be leaders in the eHealth space. Andrea holds a BA in English with a minor business from Mt. Mercy College. When she’s not building bridges for clients, she’s building them at Geonetric by organizing company sports teams and fundraisers.

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