Microsite Reflects Brand But Adds Unique Design Elements

The Healthplex Sports Club for Crozer-Keystone Health System has always had a website with a unique look, but when Crozer-Keystone went through a complete redesign and migration to the VitalSite 6 platform, Healthplex wanted in on the fun too!  Who wouldn’t be jealous of the new Crozer website?  It is pretty amazing, and as I have already said, really speaks for itself!

Healthplex took advantage of the opportunity to not only jazz up the site design, but to also utilize VitalSite’s functionality to make the site more interactive for users.  Healthplex wanted a fresh look that’s consistent with the overall look of the Crozer-Keystone brand.  To do that, the new design resembles the layout of the Crozer site while applying unique design elements.  Healthplex also incorporated updated imagery of the facility and equipment to highlight its facility.

By migrating the site to VitalSite, Healthplex now has access to new interactive features, like calendar and events and many new forms.  Users have the option to sign up for a free three-day pass through an online form, which is promoted on the home page and throughout the site with bold red buttons.  They can also request information through an online request form.  Personally, I’m interested in that free three-day pass, but the flight time from Iowa to Pennsylvania makes it a little tough for me.  But if you are in the area, check it out for yourself.

We all know a website is a continual work in progress. So even though everyone’s excited about the recent launch of the Healthplex microsite, the team continues to work on improving the content and engaging its audience.  But what a great start they have!

Congratulations Healthplex’ on your new microsite launch! We look forward to things to come!

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This entry was posted in Best Practices, Design, Microsite, Site Launch, VitalSite by Andrea Joyner. Bookmark the permalink.
Andrea Joyner

About Andrea Joyner

A born networker, Andrea left the surveys and spreadsheets of her market research career for the opportunity to work with healthcare organizations and provide strategic direction for their online initiatives. She’s worked with heavy hitters including Blue Cross Blue Shield and Cleveland Clinic, so she understands how to help our clients reach across departmental boundaries and gain buy-in for Web initiatives. An advocate of measurement, she leverages her research skills to create competitive benchmarks for our clients, ensuring they continue to be leaders in the eHealth space. Andrea holds a BA in English with a minor business from Mt. Mercy College. When she’s not building bridges for clients, she’s building them at Geonetric by organizing company sports teams and fundraisers.

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