Methodist Medical Center of Illinois Extends Successful Redesign to New Microsite

After redesigning their website, Methodist Medical Center of Illinois wanted to extend that success to their microsite. Partnering with Geonetric, Methodist Medical Center of Illinois overhauled the Methodist Medical Group microsite including the design, information architecture and content – the whole nine yards!

Keeping the goal of promoting Methodist Medical Group and its physicians in mind, we evaluated site analytics and performed usability tests to improve the information architecture. Then we assessed the content of the existing microsite. We identified unnecessary and unused content and streamlined the content to make it easier for users to complete tasks and find important information.  Overall, this improved overall site usability.

The fresh, new design of the Methodist Medical Group’s microsite reflects the branding of the hospital’s website so users don’t feel disconnected from one site to the other. But at the same time we were able to incorporate distinct touches and a layout to give the microsite its own unique look and feel.

Ultimately, Methodist wanted to better promote their medical group and with the great new look, navigation, and content they have accomplished just that!

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This entry was posted in Design, Microsite by Andrea Joyner. Bookmark the permalink.
Andrea Joyner

About Andrea Joyner

A born networker, Andrea left the surveys and spreadsheets of her market research career for the opportunity to work with healthcare organizations and provide strategic direction for their online initiatives. She’s worked with heavy hitters including Blue Cross Blue Shield and Cleveland Clinic, so she understands how to help our clients reach across departmental boundaries and gain buy-in for Web initiatives. An advocate of measurement, she leverages her research skills to create competitive benchmarks for our clients, ensuring they continue to be leaders in the eHealth space. Andrea holds a BA in English with a minor business from Mt. Mercy College. When she’s not building bridges for clients, she’s building them at Geonetric by organizing company sports teams and fundraisers.

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