After redesigning their website, Methodist Medical Center of Illinois wanted to extend that success to their microsite. Partnering with Geonetric, Methodist Medical Center of Illinois overhauled the Methodist Medical Group microsite including the design, information architecture and content – the whole nine yards!
Keeping the goal of promoting Methodist Medical Group and its physicians in mind, we evaluated site analytics and performed usability tests to improve the information architecture. Then we assessed the content of the existing microsite. We identified unnecessary and unused content and streamlined the content to make it easier for users to complete tasks and find important information. Overall, this improved overall site usability.
The fresh, new design of the Methodist Medical Group’s microsite reflects the branding of the hospital’s website so users don’t feel disconnected from one site to the other. But at the same time we were able to incorporate distinct touches and a layout to give the microsite its own unique look and feel.
Ultimately, Methodist wanted to better promote their medical group and with the great new look, navigation, and content they have accomplished just that!