Improving Health One Step at a Time

I bought a FitBit last weekend. I’m telling myself it’s for professional research purposes, and entirely unrelated to any delicious overindulgences from December.

If you’re unfamiliar, FitBit is a tiny device that clips to your belt and tracks your movements 24/7, reporting on your activity level and sleep quality. It’s basically a souped-up, Kinect-era pedometer.

The FitBit wirelessly posts data to a website, updating regularly when you’re in range of its base station. From there, your data can be forwarded onto Twitter, Facebook, WordPress, or – more interestingly – Microsoft’s HealthVault.

The effect is something we are striving for with our patient portal – increasing patients’ access to data about their body, health and activities. Lab test results buried in a chart don’t help patients to see the patterns in how their body is responding to their daily choices – medication adherence, lifestyle changes, continuing treatment – that are necessary to improve their health.

Simultaneously, we’re investigating ways to present detailed patient data to the next generation of connected health devices, to help caregivers see the day-to-day reality of their patients’ lives.

At the end of a day spent running from meeting to meeting and chasing after a three-year-old, I was chagrined to see that my activity level still registered as pretty low. However, I’ve now got a baseline and tomorrow I can make better choices.

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This entry was posted in Consumer Expectations, Patient Portal by David Sturtz. Bookmark the permalink.
David Sturtz

About David Sturtz

David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s digital marketing and content practices. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.

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