What 10 of the Most “Effective US Health System Websites” Have in Common

It’s always good to know where you stand, and very few things help us with this as much as a third party, independent comparative analysis of how our work ranks against the rest of the industry. A peer-reviewed research article published in the February 2012 issue of the Journal of Healthcare Management[1] attempts to do this very thing…

The researchers reviewed 636 hospital and health system websites and ranked each on Accessibility, Content, Marketing, and Technology metrics. An overall score was then computed for each site.

The results are simply outstanding.

Four Geonetric clients are listed in the overall top 25. An additional six sites are leaders in the evaluation categories. What an accomplishment for our clients!

These ten sites represent community hospitals, specialty hospitals, and health systems from coast to coast — there is obviously more than luck at play in the fact that these sites scored so well.

The winning combination: VitalSite and Geonetric

The fact is, we design our VitalSite content management solution to be the most capable platform in the industry. That means we work hard on fundamental capabilities, like responsive design, navigation that’s possible without Flash or JavaScript, SEO best practices, accessibility and Web standards, to ensure our platform provides our clients with the ultimate technical solution for their content, marketing and portal needs.

On top of that, our design and content teams excel at implementing extraordinary design: information architectures, user experiences and content that informs and motivates action. Couple this with gung-ho clients, and it’s no wonder we’re seeing more and more recognition in the industry. Geonetric has the right tools and the right teams to make an otherwise sleepy website sizzle.

Of course, we’ve been saying this all along. But it’s still nice to have an independent research team acknowledge this to an audience of 30,000 health care professionals in one of the most respected journals in the industry.

Curious about how Geonetric’s software and services can help you? Contact us.

[1] Ford, E. W., Huerta, T. R., Schilhavy, R. A. M., Menachemi, N., & Walls, V. U. (January 01, 2012). Effective US Health System Websites: Establishing Benchmarks and Standards for Effective Consumer Engagement. Journal of Healthcare Management, 57, 1, 47-65.

Plusone Twitter Facebook Email Stumbleupon Pinterest Linkedin Digg Delicious Reddit
This entry was posted in eHealth by David Sturtz. Bookmark the permalink.
David Sturtz

About David Sturtz

David uses his deep background in design, content strategy and product development to bring vision and innovation to Geonetric’s digital marketing and content practices. He has tackled healthcare digital marketing challenges from all sides, from designing user-friendly information architectures to building content management software that runs websites for hundreds of healthcare brands. He holds a master’s degree in library and information science from Drexel University and a bachelor’s degree in design from the University of Northern Iowa.

Leave a Reply

Your email address will not be published.

Time limit is exhausted. Please reload CAPTCHA.