Do you know the stages of the ever-evolving Web content lifecycle? How about what makes your online content effective? To be successful in today’s online world, website managers need to approach content strategically. They need to know who their content is targeting and how to stay consistent across both online and offline media channels.

In the March 2012 edition of Healthcare Marketing Report, Geonetric’s Ben Dillon explains not only what content strategy is, but also why it is so important to healthcare marketers. Ready to learn more? Read Ben’s article, “Winning the Content Battle with Strategy.”