Your Top Mobile Questions Answered

The mobile landscape is changing fast. And I mean fast. New approaches will probably emerge before you even get done reading this blog post. Ok, maybe not that fast.

All teasing aside, it’s hard to know which way to go when it comes to mobile. Do you build a separate mobile site for your hospital? Should you look into this whole responsive design thing? And what about apps? Are they worth the time and resources to develop?

Not to worry – Geonetric’s Ben Dillon has the answers you’re looking for. In his latest article What are the Top Mobile Considerations Today? Published in the June 2012 issue of eHealthcare Strategy and Trends, Ben’s Ask the Expert column illustrates the shifts in the mobile landscape that have created this prefect storm and why it’s more important than ever to jump on the mobile bandwagon.

Through healthcare-specific case studies and interviews with digital strategists at Dean Clinic in Madison, WI, St. Vincent’s HealthCare in Jacksonville, FL and Atlanta Medical Center in Atlanta, GA, Ben also discusses how to select the right information architecture and content for a mobile site, how to market to mobile users, and when and how to use apps.

Be sure to check out the article soon and start planning your mobile plan of attack. Because as Ben points out, when it comes to mobile, change is the only constant!

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This entry was posted in Mobile, Research by Heather Stanley. Bookmark the permalink.
Heather Stanley

About Heather Stanley

A born storyteller, Heather shares her creative ideas and love of writing with Geonetric as our senior marketing communications strategist. Through campaign development, content marketing and media relations, Heather helps shape our message in the market with compelling and powerful copy. This seasoned communications professional and award-winning writer has 15 years of experience in both print and digital marketing. She holds a bachelors of business administration in marketing and a bachelors of arts in communications studies from the University of Iowa and has taken graduate level advertising courses at Boston University. Always eager to learn the latest marketing trends, Heather is a co-organizer of a popular Digital Marketing Meetup.

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