Intranet in Your Pocket?

IImage of a woman surfing the intranet on her smartphone‘m at the mHealth Summit outside of Washington D.C. learning about the emerging role that mobile technology is playing in healthcare delivery. The numbers are the ones we’ve heard over and over again – growing smartphone and tablet adoption, faster data plans and pervasive Wi-Fi.

Most of my focus relates to the ways in which consumers use mobile technology and the opportunities mobile provides for healthcare organizations to connect with consumers.

In contrast, much of the mHealth Summit discussion revolves around how clinicians and staff use mobile devices. A recent study from Manhattan Research indicates that large numbers of clinical professionals are using smartphones during patient consultations.

This BYOD (Bring Your Own Device) world presents an opportunity to change the way we communicate within our organizations, and yet very few healthcare organizations have a mobile-optimized intranet.

One of the challenges that regularly pops up in intranet discussions is one of access. Many of our hospital employees don’t sit in front of a computer most of the day. However, they do have smartphones in their pocket which would be an ideal way to deliver intranet communications.

There are a few steps to make this work. For starters, intranets need to be made accessible via mobile devices, the authentication process needs to be streamlined, and most importantly, intranets need to apply responsive design concepts to ensure they work smoothly on all devices.

These are little more than speed bumps on the road to new opportunities.

Watch our webinar to look more deeply at how to enhance communications with your employees and staff through your intranet.

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This entry was posted in Intranet, Mobile by Ben Dillon. Bookmark the permalink.
Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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