If you haven’t heard of Vine yet, you soon will. Just as Instagram turned sharing filtered photos into a social craze, Vine is poised to revolutionize video clips. Vine users create and share videos that are six seconds or less which are then put on a continuous loop.
Twitter has been the biggest player in the growing popularity of Vine since it acquired the application in October 2012 and launched the free mobile version for iPhone in late January 2013. Just as Twitter’s success is attributed to the character limits imposed on status updates, having a six second time limit to their videos should benefit Vine. Vine’s connection with Twitter will undoubtedly help the application thrive and spread quickly to other social networks as well.
So now that you know what Vine is – what’s it mean for healthcare marketing?
Vine offers great marketing opportunities for your hospital or healthcare organization. Adding Vine to your content marketing toolbox will help add variety to your marketing messaging on social networks. Another advantage to Vine is the simplicity it offers. Instead of investing a lot of time into making a “professional” video for YouTube, you can put together a quick-hit, high-impact video.
Have a blood drive coming up? Maybe you can post a Vine video featuring a few people whose lives have been saved by blood donations saying ‘thank you.’ Or maybe you want to promote weight loss surgery? A quick patient testimonial would be a great way to compliment a tweet about that service. The creative possibilities are endless!
Since Vine is still a new-comer on the social media scene, very few (if any) early adopters are healthcare marketers. If you want to talk more about Vine or other ways to differentiate your organization online, feel free to get in contact with us. We’re always ready to help our clients stand out from the crowd.