It doesn’t take long for website visitors to make decisions. Within a few seconds, they’re either taking the next step to interact with your organization or(gasp!) moving to the next site.
Your landing page plays a huge role in which choice your visitors make.
Here are three easy things you can do right now to improve your landing pages:
- Match Creative Pieces – Does your landing page coordinate with your ad? Do you use similar creative, with logos and imagery? Is the content related? Keep the experience coherent. Logos, imagery and text all matter.
- Remove Extra Navigation – Your landing page should focus on one goal: conversions. If you include multiple links that allow visitors to wander off, your conversions will suffer.
- Add a Strong Call to Action – What do you want users to do next? Think long and hard before asking them to fill out a four-page form. Short forms, phone numbers and easy downloads are excellent ways to encourage immediate action. Bonus tip: keep your call to action near the top of the page! Don’t bury it.
If your landing pages break any of these rules, it’s time to get to work. These easy changes can boost your conversion rate significantly!
