Is Your Future Site Headed Toward Responsive or Mobile-Optimized?

SHSMD March/April 2013 Spectrum Newsletter featuring an article on mobile and responsive web designWondering what kind of mobile website you should build?

I’ve got some news for you. You already have a mobile site. Whether you think about it as mobile or not, the site your hospital has right now is being accessed by smartphones and tablets.

What kind of experience are those site visitors having?

If you’re not sure, it’s time to make mobile a priority. You have two main options for presenting online content to your growing mobile market. The first option is to create a mobile-optimized site that is separate from your main website. The second option is to have one website built using responsive design, which allows it to adapt to different screen sizes.

Both options are better than not having any mobile-optimized presence; but choosing one path for your mobile future is important.

Geonetric’s Vice President Ben Dillon gives you all the information you need to make this tough decision in his latest article “Choosing Your Mobile Future” which appeared in the March/April 2013 issue of Spectrum.

Ben goes into detail on the two options, explaining the advantages of each. He even showcases a great example of each – Methodist Medical Center of Illinois mobile-optimized site and Altru Health System’s responsive website.

So if you’re not sure how to choose your website’s mobile future, start reading!

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This entry was posted in Mobile, User Experience by Heather Stanley. Bookmark the permalink.
Heather Stanley

About Heather Stanley

A born storyteller, Heather shares her creative ideas and love of writing with Geonetric as our senior marketing communications strategist. Through campaign development, content marketing and media relations, Heather helps shape our message in the market with compelling and powerful copy. This seasoned communications professional and award-winning writer has 15 years of experience in both print and digital marketing. She holds a bachelors of business administration in marketing and a bachelors of arts in communications studies from the University of Iowa and has taken graduate level advertising courses at Boston University. Always eager to learn the latest marketing trends, Heather is a co-organizer of a popular Digital Marketing Meetup.

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