Marketing is a fast-paced discipline. Every day, new tactics and opportunities for getting your message out to your target audience are uncovered and vying for budget. Which tactics are best? How do you know if you should put your eggs in the billboard basket or the PPC basket? And how do you measure these tactics in a meaningful way, tying clicks and passerby’s back to actual procedures and service line volume?
No amount of gut instinct can tell you for sure.
A New Approach
That’s why we take a different approach at Geonetric. We launch Responsive Campaigns — campaigns that are flexible, nimble and easy to adjust.
With our Responsive Campaigns, we set a measurable goal, launch tactics in the market quickly, measure our efforts and adjust them immediately to maximize performance. We can measure the return-on-investment of any tactic at any moment – and we tell you which tactic is working best.
Most importantly, our team of experts invests itself in the success of a campaign. We measure our results against the goal daily, and we meet weekly with our clients to share our thoughts, results, and recommend a new series of tactics. This is not a “set it and forget it” approach!
A Shining Example – Colonoscopy Campaign
Want proof our Responsive Campaigns work? Last fall, we partnered with Crozer-Keystone Health System to develop a campaign focused on scheduling colonoscopy procedures.
We built the campaign using responsive marketing strategies and delivered results that matter – 73 new appointment requests in just three months!
See how we achieved this in our case study.