Great Website Content Acquires, Educates and Persuades

Create-Valuable-Website-Content-ArticleContent is one of the biggest pieces of a hospital’s website. It’s also one of the most overlooked.

If done well, your content will help you acquire new site visitors, educate your community, and persuade them to seek out your services.

If done poorly, your content can leave site visitors looking to your competitor for answers.

How do you take your content from weakness to asset? Geonetric’s Vice President Ben Dillon has the answers.

In his Ask the Expert column “How Do I Best Create Valuable Website Content?,” which appeared in the April 2013 issue of eHealthcare Strategy & Trends, Ben details how to use content to build awareness of your organization and encourage people to act.

Using best practice examples from heavy-hitting organizations like National Jewish Health and HCA’s Capital Division, Dillon showcases how to make sure your content achieves your online goals.

He even goes a step further and gives tips for making the most of third-party health content libraries and explains what to look for when hiring outside writers.

Check out the article and get started on the path to content excellence.

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This entry was posted in Consumer Expectations, Content, Marketing by Heather Stanley. Bookmark the permalink.
Heather Stanley

About Heather Stanley

A born storyteller, Heather shares her creative ideas and love of writing with Geonetric as our senior marketing communications strategist. Through campaign development, content marketing and media relations, Heather helps shape our message in the market with compelling and powerful copy. This seasoned communications professional and award-winning writer has 15 years of experience in both print and digital marketing. She holds a bachelors of business administration in marketing and a bachelors of arts in communications studies from the University of Iowa and has taken graduate level advertising courses at Boston University. Always eager to learn the latest marketing trends, Heather is a co-organizer of a popular Digital Marketing Meetup.

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