Content is one of the biggest pieces of a hospital’s website. It’s also one of the most overlooked.

If done well, your content will help you acquire new site visitors, educate your community, and persuade them to seek out your services.

If done poorly, your content can leave site visitors looking to your competitor for answers.

How do you take your content from weakness to asset? Geonetric’s Vice President Ben Dillon has the answers.

In his Ask the Expert column “How Do I Best Create Valuable Website Content?,” which appeared in the April 2013 issue of eHealthcare Strategy & Trends, Ben details how to use content to build awareness of your organization and encourage people to act.

Using best practice examples from heavy-hitting organizations like National Jewish Health and HCA’s Capital Division, Dillon showcases how to make sure your content achieves your online goals.

He even goes a step further and gives tips for making the most of third-party health content libraries and explains what to look for when hiring outside writers.

Check out the article and get started on the path to content excellence.