Google Authorship Is Coming (Whether You Want It Or Not)

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If you’re trying to weigh whether or not you want to implement Google Authorship as part of your digital strategy and marketing, your role as decision-maker is becoming less and less relevant.

On Monday Google announced they have partnered with WordPress.com, TypePad, About.com and other platforms and sites to implement what they call, Google+ Sign-In.

This new service automatically implements authorship, no coding required.

Starting today we’re integrating Google+ Sign-In with Google’s Authorship program. So if you sign in to WordPress.com with Google, for instance, the articles you publish will now be associated with your Google+ profile automatically. (source)

If you’re not hosting content on any of these sites, this won’t have any direct impact on you or your organization. This is because for this to work, users need to sign in to the sites using the Google+ Sign-In feature. It is also worth noting that WordPress instances that are not hosted on WordPress.com are not affected by this.

Regardless, this change reinforces my advice to get in front of the curve and start implementing Google Authorship where appropriate. If you don’t, the day may come when Google will decide to do it for you.

Implementing Google Authorship

Implementing Google Authorship is not complex:

  • Your authors will need a Google+ account
  • Your authors will have to add your website as a site they contribute to and verify their email addresses on the site’s domain
  • You’ll have to add a bit of HTML to the pages they create

For step-by-step instructions and additional information on Google Authorship, check out the Geonetric Google Authorship FAQ.

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This entry was posted in Marketing, Search/SEO/PPC, Social Media by Michael O'Neill. Bookmark the permalink.
Michael O'Neill

About Michael O'Neill

It’s not often you find a communications professional who is an expert writer, understands the power of social media and has the technical capabilities to embed on and contribute to software development teams. But that’s exactly the background Michael brought with him to Geonetric as the technical communications strategist. From writing eBooks to managing Geonetric’s digital presence, Michael uses his software know how and his marketing savvy to help tell Geonetric’s story through a variety of platforms. This former adjunct professor holds a bachelor’s degree in English literature from Worcester State College in Massachusetts and completed graduate level coursework at the University of Connecticut. In addition, Michael is also a Certified ScrumMaster, a contributing writer at iBusiness Magazine and a member of the Board of Directors at Gems of Hope. This new dad is known for his high coffee standards and has quite the following around the office when he brings in his favorite craft-roasted beans.

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