How Do Healthcare Organizations Manage Multiple Services Across Various Locations?

Locations, services and physicians, oh my! Crozer-Keystone Health System’s Brinton Lake is a comprehensive outpatient complex in Glen Mills, PA.

Since the Brinton Lake complex offers an extensive number of services at various locations, Crozer-Keystone was concerned about usability and making sure site visitors could find the providers, services, and location information they needed.

Geonetric collaborated with Crozer-Keystone to rework the Brinton Lake content. We added a promotional banner to feature key service lines and, using VitalSite’s FlexFilter technology, set up a specific location, service, and provider search all on the same page so users can search using whatever criteria they are familiar with. On the same landing page, users can even get events and news.

Essentially, Geonetric took all the good stuff and made it easy to find!

While having an awesome-looking page is a bonus, what really matters is the results. Crozer-Keystone’s previous Brinton Lake landing page averaged 711 page views per month over a one-year time period. In August 2013 alone, the page had 2,879 page views!

brinton-lake

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This entry was posted in Consumer Expectations, Content, Content Management (CMS), Marketing, User Experience, VitalSite by Kristen Marion. Bookmark the permalink.
Kristen Marion

About Kristen Marion

It’s not just Kristen’s strong attention to detail and communication skills that make her the perfect project manager, although these traits do make clients adore her. It’s also her extensive background in market research and consulting. She understands how to look at the big picture and make educated recommendations on how to best address a situation. Kristen received her bachelor’s degree in marketing with a minor in market research from the University of Northern Iowa. When she’s not supporting her clients, Kristen can be found instructing kickboxing, supporting her favorite sports teams and providing comic relief to her coworkers in the form of funny videos of her daughter.

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