Locations, services and physicians, oh my! Crozer-Keystone Health System’s Brinton Lake is a comprehensive outpatient complex in Glen Mills, PA.

Since the Brinton Lake complex offers an extensive number of services at various locations, Crozer-Keystone was concerned about usability and making sure site visitors could find the providers, services, and location information they needed.

Geonetric collaborated with Crozer-Keystone to rework the Brinton Lake content. We added a promotional banner to feature key service lines and, using VitalSite’s FlexFilter technology, set up a specific location, service, and provider search all on the same page so users can search using whatever criteria they are familiar with. On the same landing page, users can even get events and news.

Essentially, Geonetric took all the good stuff and made it easy to find!

While having an awesome-looking page is a bonus, what really matters is the results. Crozer-Keystone’s previous Brinton Lake landing page averaged 711 page views per month over a one-year time period. In August 2013 alone, the page had 2,879 page views!