Building a Brand as a Regional Healthcare Organization

9-17-2013 11-02-40 AM

CentraCare Health is comprised of five hospitals, five long-term care facilities, and dozens of clinics in St. Cloud, MN.  Like many organizations CentraCare Health is focused on building a brand that promotes the regional healthcare organization.

We recently worked with CentraCare Health to launch a new system-wide site. We pulled all of their individual hospital websites into one VitalSite installation, which allows them to easily maintain all their content (they used DreamWeaver before) and moves support from the I.T. team to the marketing team. We added new functionalty — CentraCare Health is most excited about its new eCommerce features, such as bill payment, Volusion gift shop and event registration functionality. And we wrote new content that focuses on the system benefits and educates consumers about the variety of treatment options offered at CentraCare Health.

If we had to name a client whose staff paid great attention to detail, the award would definitely go to CentraCare Health. We worked very closely with them from contract to launch, making sure they had all the information they needed to make the right decision. It was refreshing to hear them think through their options and collaboratively come up with the right next steps.

Not only is the website a work of art, it’s got some of the best content around. Congratulations to Candace, Kara, Paul and the entire CentraCare Health project team!

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This entry was posted in Content, Design, Marketing, Site Launch by Jill Ungs. Bookmark the permalink.
Jill Ungs

About Jill Ungs

Jill is a list person. She not only gets endorphins from checking things off her lists, but adding things to the list as well.. This makes her the perfect person to manage and mentor Geonetric’s project management and support teams. Her goal is continuous improvement and she brings her resourcefulness and attention to detail to her role as implementation manager. Jill is always looking for ways to standardize processes and make her teams more efficient. She’s also known as the Kickoff Queen, and some of her favorite duties is meeting new clients, establishing project plans and timelines for their projects, and ensuring her team meets every major milestone.

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