Many healthcare organizations recognize the need to support prevention and awareness with local events to raise funds. Using the Web to keep the community informed is an important piece.
This year marks the 23rd anniversary for the Especially for You (EFY) Race against breast cancer, hosted in Cedar Rapids, IA and sponsored by Mercy Medical Center and General Mills.
Geonetric was honored to be given the opportunity to provide an updated Web presence that supports such a successful program.
The new site focuses on YOU. It speaks to the community, race participants and most importantly, shares stories of those who have been touched by this cause. Additionally, it offers sponsorship and volunteer opportunities for community members and local businesses who want to get involved.
In order to build a successful new Web presence, Geonetric and the EFY Web team worked together to determine goals of the new site, reviewed historical analytical data, and spoke candidly about how the new design needed to tell their story through both words and images. These discussions uncovered the need for high visibility to the EFY store and identified additional functionality for volunteers to sign-up online via the VitalSite Calendar & Events module. Finally, to meet the needs of a high percentage of mobile users, this new microsite uses a responsive approach. This allows all of the information for site visitors to be easily viewable from any mobile device, while easily managed by site admins in one location.
This site isn’t just about the race on October 13th, the EFY merchandise you can purchase, or even the EFY fund history. It’s not just about any one piece of the puzzle, it tells the story of the people in this community who came together to start and support such an important cause. With the help of the VitalSite platform and design flexibility, the new microsite will serve as a valuable information hub raising breast cancer awareness not only in October, but year round.