Mercy Medical Center Connects with the Community through Microsite

Many healthcare organizations recognize the need to support prevention and awareness with local events to raise funds. Using the Web to keep the community informed is an important piece.

This year marks the 23rd anniversary for the Especially for You (EFY) Race against breast cancer, hosted in Cedar Rapids, IA and sponsored by Mercy Medical Center and General Mills.

Geonetric was honored to be given the opportunity to provide an updated Web presence that supports such a successful program.

The new site focuses on YOU. It speaks to the community, race participants and most importantly, shares stories of those who have been touched by this cause. Additionally, it offers sponsorship and volunteer opportunities for community members and local businesses who want to get involved.

In order to build a successful new Web presence, Geonetric and the EFY Web team worked together to determine goals of the new site, reviewed historical analytical data, and spoke candidly about how the new design needed to tell their story through both words and images. These discussions uncovered the need for high visibility to the EFY store and identified additional functionality for volunteers to sign-up online via the VitalSite Calendar & Events module. Finally, to meet the needs of a high percentage of mobile users, this new microsite uses a responsive approach. This allows all of the information for site visitors to be easily viewable from any mobile device, while easily managed by site admins in one location.

This site isn’t just about the race on October 13th, the EFY merchandise you can purchase, or even the EFY fund history. It’s not just about any one piece of the puzzle, it tells the story of the people in this community who came together to start and support such an important cause. With the help of the VitalSite platform and design flexibility, the new microsite will serve as a valuable information hub raising breast cancer awareness not only in October, but year round.


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This entry was posted in Content, Marketing, Microsite by Kerri Griffin. Bookmark the permalink.
Kerri Griffin

About Kerri Griffin

Kerri is no stranger to healthcare IT. Before joining Geonetric, this savvy project manager worked at a software company that develops electronic medical records. As a project manager at Geonetric, she uses her technical support skills to help her clients move their projects from idea to reality. Kerri has an eye for detail and is a stickler for quality, drawing on her experience supporting multiple quality assurance teams. Kerri holds an associate of arts degree and a legal assistant diploma from Kirkwood Community College. This practiced multi-tasker is equally as skilled at keeping up with her two active kids as she is her clients’ project plans, even finding time to scrapbook. Who knows, at go-live our clients might even find themselves with a keepsake showcasing their project milestones.

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