3 Reasons the 2013 SHSMD Annual Conference Made Me Happy


I recently returned from the 2013 SHSMD annual conference in Chicago. And let’s just say I am a new man. I have a new found pep in my step.

As a creative director interested in the current state of healthcare marketing, the SHSMD annual conference offered me a Cliffs Notes overview — packing a lot of learning and face-to-face interactions into a short span of time.

Thankfully, I returned from SHSMD13 with confidence that Geonetric is doing things right. Here are a few observations:

  1. The show illustrated that health systems are truly embracing the Web more and more every year as the go-to channel for marketing communications. Almost every session topic touched on how the Web impacted success. Geonetric and our clients realized long ago the power of the Web in the eHealth space and it’s reassuring to see that validated.
  2. Hot topics; media fragmentation, the role of social media, mobile Web experience and responsive design. Check, check, check, and check. It surprised me that a lot of things mentioned as a coming trend are things Geonetric has been working on for quite some time. In fact, some topics – like responsive design – have already evolved past what was discussed at the show. This just validated the fact that Geonetric is truly helping our clients stay ahead of their competitors.
  3. From a consumer perspective, healthcare is really complicated. This is no surprise— and I heard this theme time and time again. At Geonetric we work with clients to help them see their websites from the consumers’ perspectives… and streamline the experience as much as possible.

I left the conference assured Geonetric’s clients are not only keeping up with industry trends – in many instances they are setting the trends.

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This entry was posted in Consumer Expectations, Design, Industry Trends, Marketing, Tradeshow/Conference, Value by Bill Basler. Bookmark the permalink.
Bill Basler

About Bill Basler

Named Ad Person of the Year. Adjunct professor of graphic design. President of an advertising agency. Yeah, Bill has a pretty impressive background. But what’s even more impressive is his ability to consistently deliver outstanding creative. His team wins awards for design and usability, but more importantly they know how to “wow” our clients with both eye-catching design and jaw-dropping results. Bill has spent the last 25 years on the agency side, first as a senior art director and then an associate creative director for two regional firms, and most recently as president of his own design agency. He is also an active member of the Advertising Federation of Cedar Rapids and an adjunct professor of graphic design at Mount Mercy University. Bill holds a bachelor’s degree in graphic design from Iowa State University and while he cut his teeth on designing award-winning print campaigns, he is equally comfortable designing across platforms including Web, social media and video. This father of six is married to a radio D.J., likes antiques boats and is the only one at Geonetric that insists on using a Mac.

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