I recently returned from the 2013 SHSMD annual conference in Chicago. And let’s just say I am a new man. I have a new found pep in my step.
As a creative director interested in the current state of healthcare marketing, the SHSMD annual conference offered me a Cliffs Notes overview — packing a lot of learning and face-to-face interactions into a short span of time.
Thankfully, I returned from SHSMD13 with confidence that Geonetric is doing things right. Here are a few observations:
- The show illustrated that health systems are truly embracing the Web more and more every year as the go-to channel for marketing communications. Almost every session topic touched on how the Web impacted success. Geonetric and our clients realized long ago the power of the Web in the eHealth space and it’s reassuring to see that validated.
- Hot topics; media fragmentation, the role of social media, mobile Web experience and responsive design. Check, check, check, and check. It surprised me that a lot of things mentioned as a coming trend are things Geonetric has been working on for quite some time. In fact, some topics – like responsive design – have already evolved past what was discussed at the show. This just validated the fact that Geonetric is truly helping our clients stay ahead of their competitors.
- From a consumer perspective, healthcare is really complicated. This is no surprise— and I heard this theme time and time again. At Geonetric we work with clients to help them see their websites from the consumers’ perspectives… and streamline the experience as much as possible.
I left the conference assured Geonetric’s clients are not only keeping up with industry trends – in many instances they are setting the trends.