If you’re like most healthcare marketers, SEO is just one of many, many things you’re in charge of. That makes it even harder to stay on top of the latest changes. Here are three tips to get you on the path to SEO greatness.
- Understand the implications of Hummingbird. You’ve probably heard Google released Hummingbird… but you’re probably wondering how it impacts you. Google is sharing very little about Hummingbird. What we do know is that it impacts 90% of search queries and is creating a search environment that places less emphasis on content featuring popular keywords and more emphasis on original and valuable content.
- Use Google+. You’re probably thinking: “Great, another social media channel to manage!” But Google+ and its family of related Google stuff – like Google Authorship and Google Publisher – are real game changers when it comes to improving SEO. Why? It appears Google is giving posts with Authorship and Publisher attributes more weight.
- Create sharable content. Search engines are recognizing that shared content is good content, and they are adapting search results based on social cues. Make sure you include sharing options on your content and most of all create content that visitors actually want to share! Think infographics and video testimonials.
Want more details on how to optimize your hospital’s website for search engines? We’ve written a SEO guide specifically for healthcare marketers, spelling out what’s changing in terms of SEO, what you need to pay attention to and how to get started. Give it read, get your plan in place and regain the title of SEO God (or Goddess!) at your organization.