47% of the people who looked up a physician online felt differently about that doctor after viewing their profile, according to HealthWorks Collective. Having accurate and robust physician profiles has never been more important. Consumers want to know everything they can about providers who may be taking care of them. Given that, it is crucial that hospitals are ensuring providers’ profiles are accurate. If hospitals do not take a proactive approach to managing profiles, many online sites will “create” them on the fly and the information is typically incorrect.

Crozer-Keystone Health System is taking a pro-active approach to managing this issue. U.S. News & World Report recently joined the “find provider information here” party by rolling out its searchable directory of physicians across the nation. Geonetric partnered with Crozer-Keystone to make managing these profiles simple. We set up recurring exports of provider data to feed that directory with accurate information about the hospital’s breadth of medical expertise. That’s one less site Crozer-Keystone has to worry about!