There are very few sources of good information about how healthcare marketing is adopting digital tools. Chances are you know more about how other industries are embracing digital than healthcare.
Wouldn’t you like to know:
- What your peers and competitors spend on digital?
- How they staff their teams?
- What they think is working and what they consider a waste.
This data becomes increasingly important if you’re reorganizing your team, fighting for a more competitive budget, or planning to overhaul your Web presence. Not planning an overhaul? What if you knew 41% of health systems were planning one in 2014?
Other interesting insights you’ll learn:
- Online advertising has become a popular part of the marketing toolkit. Google AdWords is the most popular platform followed by ads on local sites, Facebook ads, ads on consumer health sites, online video sites, online music sites and Microsoft Ad Center.
- 62% of healthcare marketing efforts include an online component. Leading the pack are smaller hospitals, of which 30% include digital with every marketing effort. Unfortunately, they’re also the most likely to not include digital at all (15%).
- 2014 looks to be a bounce-back year for email. After languishing in the shadow of social media darlings like Facebook and YouTube (used by 97% and 91% of health systems in 2013, respectfully), email was cited as the most popular new feature that survey respondents are adding to their mix this year. It moved from 67% adoption in 2013 to 82% in 2014!