First Look: Details from Geonetric’s eHealth Survey Unveiled

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There are very few sources of good information about how healthcare marketing is adopting digital tools. Chances are you know more about how other industries are embracing digital than healthcare.

Wouldn’t you like to know:

  • What your peers and competitors spend on digital?
  • How they staff their teams?
  • What they think is working and what they consider a waste.

Geonetric’s eHealth Survey Results has the information and benchmarks you need.

This data becomes increasingly important if you’re reorganizing your team, fighting for a more competitive budget, or planning to overhaul your Web presence. Not planning an overhaul? What if you knew 41% of health systems were planning one in 2014?

Other interesting insights you’ll learn:

  • Online advertising has become a popular part of the marketing toolkit. Google AdWords is the most popular platform followed by ads on local sites, Facebook ads, ads on consumer health sites, online video sites, online music sites and Microsoft Ad Center.
  • 62% of healthcare marketing efforts include an online component. Leading the pack are smaller hospitals, of which 30% include digital with every marketing effort. Unfortunately, they’re also the most likely to not include digital at all (15%).
  • 2014 looks to be a bounce-back year for email. After languishing in the shadow of social media darlings like Facebook and YouTube (used by 97% and 91% of health systems in 2013, respectfully), email was cited as the most popular new feature that survey respondents are adding to their mix this year. It moved from 67% adoption in 2013 to 82% in 2014!
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This entry was posted in eHealth, Industry Trends, Marketing, Value by Ben Dillon. Bookmark the permalink.
Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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