When Healthcare Organizations Merge, What Happens to the Websites?

Cone-Health-Merger-ARMC

We hear about healthcare mergers and acquisitions every day. Hospitals and medical groups are frequently joining up to offer more services and resources for their patients. But what does that mean for their Web presence? Most organizations know they need to invest in a great Web presence but are unsure how their Web initiatives will scale as their organization changes. If you’re wondering how to build a site that can grow and change with your organization, read on!

Cone Health has been a Geonetric client since 2012. They launched an impressive new site just before merging with Alamance Regional Medical Center (ARMC). This merger brought up many questions in terms of online efforts:

  • How would this change their Web strategy?
  • Was all the hard work on the Cone Health website for nothing?
  • How should ARMC update their Web presence to account for the merger?

As both organizations quickly found out, Geonetric’s VitalSite content management software had them covered! When Cone Health merged with ARMC, it became clear that sharing the same VitalSite installation was the way to go. This approach gave both organizations the advantage of allowing them to utilize cross-promotion of their content and modules, while still allowing the organizations to maintain their unique identities. With VitalSite’s FlexFilter dynamic content technology, you can enter information just once and select the specific sites it should appear on, saving everyone time.

The teams were able to work collaboratively and share knowledge that brought out the best of both the Cone Health and ARMC sites! If your Web team could use some help with an upcoming merger, contact us today to see how VitalSite’s flexibility can be the foundation of a scalable Web strategy.

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This entry was posted in Best Practices, Content, Marketing, Site Launch, VitalSite by Ashley Kuennen. Bookmark the permalink.
Ashley Kuennen

About Ashley Kuennen

This small town farm girl brought her strong work ethic and love of learning to Geonetric right out of college and never looked back. She’s done it all in her time here – from providing content support to building health calculators. Eventually working her way into project management, Ashley knows her stuff. Her knowledge of our product is so vast she’s often asked to lend a hand when getting newbie’s up to speed. Just to prove her work ethic, Ashley holds a bachelor’s degree in business administration with a double major in administrative management and marketing, with a minor in psychology from Mt. Mercy University. She loves visiting clients on-site, especially if they happen to be headquartered near interesting places, like the setting of the Goonies movie.

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