Savvy Healthcare Marketers are Focusing on These Top Digital Trends

healthcare marketing tactics

As a marketer, you have a lot of tactics at your disposal to reach and engage your target audiences. Wish you knew which ones were gaining traction with your peers and competitors? Well, according to Geonetric’s recent Digital Marketing for Healthcare survey, healthcare marketers are picking up email marketing, blogs, Pinterest and content marketing in 2014.

So let’s see why these tactics are topping the digital marketing charts:

  • Consumers want more personalized messaging and email marketing is a great way to send more targeted messages. After languishing in the shadow of social media up-and-comers in recent years, email marketing will be added by an astounding 15% of health systems in 2014.
  • Consumers (and Google!) want fresh content and blogs are a great way to go. Frequent updates, strong SEO and a casual voice makes this format more engaging for health consumers and more sharable to boot!
  • Consumers want sharable content and Pinterest is a great way share stories in a visual way. According to the survey, 48% of hospital respondents currently use Pinterest, with (10%) indicting they plan to have it in the next 6 months.
  • Marketers want measurement and digital channels make it easier to see what’s working – allowing health systems to be more nimble with their marketing.

All of these tactics force marketers to take the “we” out of the message and focusing on the “you” – the reader, the potential patient, and the health consumer. And that’s what content marketing is all about – sharing your expertise, not selling your hospital. The fact that these are a focus for 2014 shows that marketers are looking to share blogs, infographics and emails that share useful information. Think of an infographic with flu stats and prevention tips versus an article in a peer-reviewed medical journal.

And what’s most interesting about these tactics is how nicely they play together. One well thought out campaign can easily include all of these tactics, re-purposing and re-using online (and offline!) content.

Join us on April 17, 2014 at 3:00 p.m. CT for our webinar, The Digital Marketing Trends You Need to Implement to learn more about these tactics and how to use them effectively. We’ll dive deeper into why these tactics are growing in popularity and showcase healthcare-specific examples.

Plusone Twitter Facebook Email Stumbleupon Pinterest Linkedin Digg Delicious Reddit
This entry was posted in Content, Industry Trends, Marketing, Research, Social Media by Ben Dillon. Bookmark the permalink.
Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

Leave a Reply

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload CAPTCHA.