Making the Move to a Responsive, Mobile-Friendly Healthcare Website

pella-regional-health-center-responsive-website-design

With the number of mobile-connected devices projected to exceed the world’s population by the end of 2014, it’s more important than ever to have a Web presence that can accommodate mobile users. And since 31% of cell phone owners, and 52% of smartphone owners, have used their phone to look up health or medical information, healthcare organizations need to make their online experience seamless regardless of what type of mobile device is trying to access their information.

Pella Regional Health Center wanted to ensure visitors had access to their entire site, not just a select subset. Enter responsive design. It enables organizations to build and maintain one site that adapts automatically to the capabilities of the device being used. Essentially future-proofing an organization’s website since it presents the best user experience possible whether the Web visitor is accessing the single site from a desktop, tablet, mobile device or even a mobile-enabled refrigerator.

Ready to make the move to responsive, Pella Regional worked with Geonetric to create a seamless Web user experience with a responsive design that balanced a new, modern look with their existing brand guidelines. Pella Regional is able to provide users the benefits of their existing desktop functionality, such as calendar, online forms, and a doctor’s directory regardless of the device their website is being accessed with. With an all-inclusive responsive design, conversions that were potentially lost on a mobile-only site will now be captured.

If your healthcare organization is ready to experience the benefits of a responsive website, give us a call. We love happy website visitors – and who wouldn’t want to see their site displayed beautifully on a mobile-enabled refrigerator?

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This entry was posted in Admin Feed, Consumer Expectations, Design, Geo.com Homepage Panel, Industry Trends, Marketing, Mobile by Kristen Marion. Bookmark the permalink.
Kristen Marion

About Kristen Marion

It’s not just Kristen’s strong attention to detail and communication skills that make her the perfect project manager, although these traits do make clients adore her. It’s also her extensive background in market research and consulting. She understands how to look at the big picture and make educated recommendations on how to best address a situation. Kristen received her bachelor’s degree in marketing with a minor in market research from the University of Northern Iowa. When she’s not supporting her clients, Kristen can be found instructing kickboxing, supporting her favorite sports teams and providing comic relief to her coworkers in the form of funny videos of her daughter.

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