Google Releases “Pigeon” Algorithm Update

pigeon
One thing we know for sure in the world of SEO is that change is the only constant. Last week, Google made yet another algorithm change, this time targeting the location-specific search results.

And, yes, this one was also named after an animal. We would like to introduce you to “Pigeon!” (We’re not in charge of the names here. Promise.)

A Focus on Relevancy & Accuracy of Local Results

This recent update focuses primarily on the accuracy of the local results Google provides to searchers.

The algorithm seems to have improved Google’s ability to identify a user’s location and provide more specific, accurate results. It also added more traditional search ranking signals like those used in non-local search results, like correcting a user’s spelling, acknowledging synonyms, and more.

Some experts are beginning to notice that large local directories, such as Yelp, appear higher and more frequently in search results. It seems Google may have given these directories a bit more authority in this process.

Going Forward

To respond to the change, we recommend you claim (and complete!) your local listings with tools such as Google My Business. You probably want to claim and build your Yelp listing as well.

And monitor your traffic. When Google makes any algorithm shift, you may notice a change in your traffic. Many webmasters are reporting differences in search queries they regularly track.

Also check out shifts in your search engine position. At Geonetric, we rely on tools such as Moz to monitor shifts in search engine rankings. Moz also does a nice job of reporting on localized search results.

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This entry was posted in Best Practices, Industry Trends, Search/SEO/PPC by Casey Hansen. Bookmark the permalink.
Casey Hansen

About Casey Hansen

Casey possesses extensive social media experience and expertly monitors trends in healthcare social media usage. He uses his industry insight and creative ideas to help Geonetric clients create social media strategies that increase brand awareness and improve loyalty. In addition, Casey also works with clients to develop customized search engine optimization services and search engine marketing campaigns. He reviews analytics and helps clients understand the impact social media, SEO, and SEM have on their overall online marketing efforts.

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