One of our clients, Olmsted Medical Center, did an exceptional job of creating an infographic to summarize key points from its annual report. Unlike traditional annual reports which can be cumbersome to read, the infographic shares key financial information and other facts in a fun and user-friendly way.
Here is a snapshot of things you should consider when creating an infographic.
- Make it visual: Infographics can make ordinary information interesting. Humans are visual by nature and much of the information transmitted to the brain is visual. Think about the social media options today — Instagram, Snapchat, Pinterest — they all rely on images. It should come as no surprise an interesting image will catch our eye more that a large block of text.
- Go viral: Your goal is to make sure your message is found in the tidal wave of information that is created on a daily basis. Infographics are easily noticeable and shareable on different social media platforms — put a great one together and it might even go viral. According to a popular social network, SlideShare, people are three times more likely to share infographics than documents to social media.
- Showcase your brand: You’ve heard it before: a picture is worth a thousand words. Adding your logo instantly makes the information recognizably as yours. Infographics have the potential to be viral, so too does your brand. Include your logo on a popular infographic and you spread your brand identity far and wide.
- Boost SEO: Every time someone links back to that infographic, you gain an SEO advantage by creating quality links back to your website. More links mean more visibility of the website to get indexed on search engine results pages and can result a spike in traffic to your site.
- Demonstrate your expertise: We live in a time of the informed consumer. People take the time to research a product or service to make sure they are making a wise investment. Knowledge is power. A good infographic can represent your organization as an expert in your field — get the competitive edge.
Just like other content on your website, your infographic needs to tell your story. If there’s no story, no one will care. The story is what will set you apart — people will remember it and share it. So, what are you waiting for? Start looking for opportunities to tell your story with an infographic. If you’re not sure where to start, let the Geonetric team provide some guidance.