VitalSite Enhancements: Big Changes are the Sum of Small Shifts

codeIt’s fun to talk about the big, new features of a product. But sometimes little features represent really important changes. One of these small but mighty features came out in our latest VitalSite® release. It’s a neat application but more important than what it does is what it stands for. It represents a shift in the way clients are using digital — and therefore a shift in the way we develop VitalSite.

One of our clients is adding digital signage at its organization. Digital signage is a great way to keep patients and their families’ up-to-date on important announcements, educational information and even advertisements. Connecting that digital signage to VitalSite made sense for our client, so we added a simple API that allows the organization to pull the day’s classes and events from VitalSite to the new digital signage, so it’s always 100% up to date.

On the surface, it’s a simple feature. Barely worth mentioning. But it’s the sign of a shift.

The expanding digital frontier

Once upon a time, when we worked with clients on their digital strategies, almost every discussion centered on website. The website was the only thing that mattered, and the only thing most healthcare marketers considered as part of their digital arsenal.

The world isn’t so simple anymore.

Today, the website is still a critical player in the organization’s digital strategy. It’s the hub. And more often than not it’s where we want consumers to go when it’s time to make a healthcare decision.

But the digital universe now includes social channels, email, microsites, mobile apps and a host of other digital platforms. Including digital signage.

And more often than not, a well-built website is the source of record for many consumer-facing data sources. In other situations, the website needs to connect consumers to data sources that exist elsewhere.

Either way, hospital websites need to work seamlessly with a host of other data producers and consumers, and do so simply and easily. This new feature in VitalSite is a small step toward helping create that seamless network of information. We can’t wait to see where our clients go from here!

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This entry was posted in Content Management (CMS), Geo.com Homepage Panel, VitalSite by Ben Dillon. Bookmark the permalink.
Ben Dillon

About Ben Dillon

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers. Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs. Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

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