For Billings Clinic, telling their story as a regional provider is important. Being able to tell that story to users on desktops and mobile devices is a necessity.
Since 2012, Billings Clinic’s users on mobile devices tripled. Understanding how their existing site and its multiple drop-down menus might be difficult for those users brought them to Geonetric to help tell their story as a wide-service healthcare provider.
Designers also took advantage of emphasizing Billings Clinic’s beautiful logo and brand campaign, which features bright and bold colors with a hint of the Montana mountains. The result is an airy, clean design with a detailed navigation that provides an intuitive experience for users, all while being easy to read and navigate on a mobile device.
Styling just for kids
Billings Clinic has a comprehensive pediatrics program – from diabetes care to cancer treatment – and wanted to represent those services for a specific audience.
With design help, the pediatrics pages received a slight change in styling with a different font, color and bright, rainbow patterns. These pages, while still maintaining similar layout and design of the other service lines, call out specifically to the pediatrics audience.
Migration help from Geonetric
Because Billings Clinic has a lot of thorough service line and facility information, they needed a little help getting content onto their new site. With help from Geonetric’s migration services, they were able to get expert content migration and placement guidance to ensure the site maintained a great user-first navigation.