Every year we compile our top five most popular webinars, blog posts and tweets to see what resonated with healthcare marketers. This year’s hottest topics included search engine optimization, filling physician schedules, social media marketing and results from our eHealth Survey. Judging by these trends it’s pretty safe to say that content marketing will continue to be an area of focus for healthcare marketers in 2015. Geonetric will be here to help out with everything healthcare web strategy throughout 2015. Stay up to date by coming back to our blog, following us on Twitter or subscribing to our monthly newsletter.

Geonetric’s top five webinars of 2014

1. How North Kansas City Hospital Filled Schedules
2. Focusing Healthcare Web Content on Users and Benefits
3. Improve Under-Performing Web Content with a Content Audit
4. From Silos to Systems: New Approaches to Web Strategy
5. Online Physician Promotion: Increasing Conversions to Fill Schedules

Geonetric’s top five blog posts of 2014

1. An Introduction to 404s, Broken Links and Hospital Website Hygiene
2. Show Your Community Manager Some Appreciation!
3. Twitter’s Possible Profile Redesign: What You Need to Know & Actions to Take Right Now
4. Making the Move to a Responsive, Mobile-Friendly Healthcare Website
5. Hospital Website Guidance: Opening Links in New Windows

Geonetric’s top five tweets of 2014

1. Want to know what your healthcare peers and competitors spend on digital? Get benchmark results: #hcmktg #ehealth
2. 87% of Healthcare Orgs are Authoring Their Content In-House via @benatgeo #hcmktg
3. Take control of your content! Check out how @NKCHospital enhanced their online content: ow.ly/tmtZq #hcmktg #seo
4. SEO Guide for Today’s Healthcare Marketers [free eBook] #hcmktg
5. Check out our latest release. VitalSite 13! pic.twitter.com/xdIUkE6475